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    1984 Olympics, Part V

    Manuscripts

    Approx. 20 items, including: memos, letters, clippings and reports, all related to LAT coverage of 1984 Olympics in Los Angeles. Includes: 37-pp. booklet (2 cps.) "Olympic Arts Festival" ; 138-pp. magazine, "Festival - an Olympic Celebration of the Arts" ; 96-pp. booklet, "Olympic Arts Festival" ; more.

    mssLAT

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    Publications - Market Data Reports

    Manuscripts

    5 items: report, " The Los Angeles Marketing Area - 1981" ; booklet, "Los Angeles Media Facts" ; booklet, "Patronage of catalog showrooms in the Los Angeles marketing area - Consumer Trend Analysis" ; 5-pp. report headed "Pay/cable TV in Los Angeles" ; booklet, "Daily Community Newspapers and the Los Angeles Times" ; approx. 40-pp. (3 hole punched), headed "Los Angeles Times Media Seminar."

    mssLAT

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    Prototypes and surveys

    Manuscripts

    Approx. 10 items: several versions of LATM prototype, including one titled "Pleasures" ; 40+ pp. "Los Angeles Times Magazine Survey," 7/18/1986 ; 20+ pp. ring-bound booklet, "Los Angeles Times Magazine - People * Places * Plerasures," containing examples of ad-copy related to LATM, Media statistics and Timing for ads ; 40+ pp. packet, "(LATM) Issue #24," with a report on that issue.

    mssLAT

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    Western Edition (1 of 2)

    Manuscripts

    Approx. 8 items: memos and reports related to LAT's Western Edition, 1986 - 1988. Includes:approx. 40-pp. spiral-bound booklet, "CONFIDENTIAL - Los Angeles Times Regional Edition Task Force (5/3/1988) ; 82-pp. spiral-bound booklet, "Western Edition - Opinion Leader Interviews, Analysis of Findings (7-8 / 1988) ; other materials related to Western Edition. Split into two folders.

    mssLAT

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    Western Edition (2 of 2)

    Manuscripts

    Approx. 8 items: memos and reports related to LAT's Western Edition, 1986 - 1988. Includes:approx. 40-pp. spiral-bound booklet, "CONFIDENTIAL - Los Angeles Times Regional Edition Task Force (5/3/1988) ; 82-pp. spiral-bound booklet, "Western Edition - Opinion Leader Interviews, Analysis of Findings (7-8 / 1988) ; other materials related to Western Edition. Split into two folders.

    mssLAT

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    Correspondence - Former Employees

    Manuscripts

    Approx. 80 items: examples of correspondence with former (and retired )employees, including Robert J. Donovan, Wayne Warga, William Stall, Edwin Guthman, more. Also in the folder is a 40-pp. booklet, "Ruben Salazar: a selection of columns...(LAT)."

    mssLAT